YOU ARE READY [GILLETTE]

How can we reposition a century-old brand, reframing the concept of masculinity for men across Latin America?

With a concept strong enough to make men think, no matter the region, Gillette returned to the center of the debate, expanding its horizons and ensuring relevance for years to come.

Current language and pertinent speech removed the layer of dust that was forming over the brand.




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CCO: MAX GERALDO
DIR EXECUTIVO CRIACÃO: RODRIGO TORTIMA
DIR CRIAÇÃO: GUI REX
CRIAÇÃO: JOÃO FREIRE / CAIO CARDOSO